Roscommon Gaels GAA Club has won a prestigious MacNamee award for its All-Stars initiative, which caters for children with special needs.
The Gaels has won the “Best New Media” award for its clever use of social media and digital campaigns to raise awareness of their work and to ultimately fund it, through winning the TG4/Subaru competition.
Their campaign involved two separate digital initiatives — creating an excellent video describing the Roscommon Gaels All-Stars and then utilising social media to generate awareness and win votes for their competition entry.
The GAA’s National Communication and Media Awards are named after the late Pádraig MacNamee, former GAA President, Chairman of the GAA Commission (1969-1971) and member of the RTÉ authority.
The award are presented annually in recognition of outstanding contributions made by individuals and Association units in the area of media and communications. Due to the present Covid-19 restrictions, the presentation of the MacNamee Awards has been postponed until a future date.
“The power of communication and the need to be able to tell the GAA’s story and reflect all that is great and good about the Association has never been more critical than it is now. It is against this backdrop that we single out some exceptional examples of this craft. I want to congratulate all of the winners and also thank them for the work they do to help us to promote our games,” said GAA President John Horan.