Monday, November 16, 2020

Aisling and Mark Kirwan

A new Kilteevan company have been crowned ‘Best New Start’ company at the Connacht & Leinster regional final of the 2020 InterTradeIreland Seedcorn Investor Readiness Competition.

Established in May 2020 by Mark and Aisling Kirwan, Positive Carbon, provides intelligent food waste monitoring technology to help businesses save food and money.


“We’re thrilled to win the ‘Best New Start’ company in the Connacht & Leinster final and progress to the next round,” Director of Operations at Positive Carbon, Aisling Kirwan, said.

“At Positive Carbon, we make food waste tracking simple. We allow companies to see where they are throwing thousands of euros worth of product into the bin each day. We entered the competition because we believe food waste is not only an important social issue but also a massive business cost and Seedcorn is helping move our business forward commercially,” she added.

Seedcorn is the island’s biggest business competition for innovative new start and early stage businesses in any sector. The winners from each of the four regions will go onto compete in the all-island final later in the month where the overall ‘Best New Start’ and ‘Best Early Stage’ companies will be announced winning €50,000 each, and ultimately the ‘Overall Winner’ will pocket €100,000 to contribute to their business growth.

Since the competition’s inception in 2003, more than 3,100 companies have been through the programme and finalists have raised in excess of €256m in equity funding, emphasising Seedcorn’s position as the premier competition for high growth start-up companies on the island.

Connor Sweeney, Seedcorn Programme Manager at InterTradeIreland, said: “It’s a great achievement to win the regional final, the standard of entries from Connacht & Leinster this year has been particularly high. Congratulations to Positive Carbon, they demonstrated vision, innovation and passion, all of which the judges look for when assessing the potential and longevity of a business. I wish them luck as they go on to compete against other jurisdictions in the competition’s overall final next month.”


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